Page 16 - WORLD OF COFFEE PR REPORT - NOVEMBER 2023

11/15/23, 11:30 AM Global coffee landscape shifting from traditional techniques to smart machines and technologies - Qahwa World

GLOBAL COFFEE LANDSCAPE SHIFTING

FROM TRADITIONAL TECHNIQUES TO SMART

MACHINES AND TECHNOLOGIES

Being one of the world’s most widely used commodities, coffee has always been greatly
influenced by significant economic and social trends. In recent years, the industry has
experienced substantial changes, aligning with global trends such as technological
integration, eco-consciousness, and customisation. With coffee being considered a daily
staple in the modern world, the ripple of this increased attachment can be witnessed in
global coffee markets. In the Middle East, where coffee is considered a tradition that has
been woven into the fabric of the region, the strong gusts of this transformation can be
sensed.

With advanced technologies infiltrating every facet of human life, they are also reshaping
traditional coffee consumption trends. The innovative concept of Digital Brew adds a new
layer of convenience to the coffee landscape by skilfully merging traditional practices with
cutting-edge technology. From smart brewing to blockchain traceability and virtual tasting,
these advanced technologies are transforming the coffee industry to be more personalized,
transparent, and sustainable. These changes are not limited to the dynamic Middle East
coffee industry but are also evident in the global market.

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