Page 17 - WORLD OF COFFEE PR REPORT - NOVEMBER 2023

11/15/23, 11:30 AM Global coffee landscape shifting from traditional techniques to smart machines and technologies - Qahwa World
According to reports the worldwide consumption of coffee is expected to grow 4.47 per
cent, annually. This market report signifies the necessity to elevate the industry practices to
seamlessly cater to the growing needs. In line with this, cutting-edge solutions equipped
with Artificial Intelligence (AI), Internet of Things (IoT) connectivity, and advanced brewing
algorithms are opening vast possibilities.

The integration of AI into coffee machines marks a significant leap in the industry. The
potential of these machines is not limited to simply brewing a cup of coffee, it is equipped
with features to adapt to personal specifications. The seamless blend of technologies and
coffee brewing craftsmanship has brought about a trend of advanced machines that are
integrated with cloud computing systems and mobile apps. Similarly, customer’s
expectations from machines have gone beyond simply brewing a cup of coffee, they look
for a seamless fusion of functionality and aesthetics.

In addition to digitisation, sustainability is another prominent trend fuelling a revolution in
the coffee market. The coffee industry is currently undergoing a significant transformation
through the adoption of sustainable coffee technologies. Heightened environmental issues
and growing customer demand for ethically sourced products are the driving forces behind
this shift. This approach is actively reshaping coffee farming practices, improving
traceability, and fostering eco-consciousness throughout the supply chain.

The coffee sector has been actively adopting eco-conscious measures like precision
agriculture, blockchain technology, and eco-friendly packaging solutions. Furthermore,
certifications like International Fairtrade Certification, guarantee the coffee was cultivated
adhering to sustainability and labour guidelines. In alignment with the efforts to promote
the circular economy, coffee machine manufacturers are also making significant strides in
designing machines with a heightened focus on energy efficiency, recyclable materials,
and sustainable manufacturing methods. With the coffee sector transitioning towards a
sustainable path, the UAE, and the wider Middle East region, which is renowned for its
legacy in the industry, is also actively promoting the environmentally responsible coffee
culture.

With the extensive influence of cutting-edge technologies and the changing preferences of
consumers, the coffee industry is undergoing a third wave of evolution. The movement has
led to the proliferation of specialty coffees, innovative coffee brewing techniques, and
artisanal craftsmanship. The increasing appeal of specialty and artisan coffee brings a
range of benefits from supporting small-scale farmers and local businesses to fostering a
deeper appreciation for coffee’s diverse flavours and origins. It also gives the artisans the
flexibility to craft their signature drinks and market their unique brewing methods. The
implications of the current trend can also be witnessed with the growing demand for
various brewing features in coffee machines like automatic, pre-grind, and pre-infused.
Cutting-edge coffee machines like drip coffee machines, steam coffee machines, and
capsule machines, are currently pushing the boundaries and ensuring continued industry
growth.

According to reports, the global specialty coffee market size is expected to grow at
a compound annual growth rate (CAGR) of 11.3 per cent from 2023 to 2030. The impact
of the third wave can also be experienced through new emerging brewing techniques.

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