Page 22 - WORLD OF COFFEE PR REPORT - NOVEMBER 2023

11/13/23, 11:15 AM WAM - World of Coffee Dubai 2024 reveals varied activities, programmes to promote partnerships within sector
sustainable practices in the industry through several

discussions, specialised workshops on sustainability, best

practices for utilising resources, and sustainable initiatives

that demonstrate the commitment of the international coffee

community to responsible production.

The exhibition will also set the stage for the launch of various

new events, like the Franchise Village, a platform that will

bring together leading brands seeking to expand in the region

and investors interested in establishing branches of

renowned coffee brands. The platform will reinforce the

position of the World of Coffee as a key event for exploring

growth and collaboration opportunities.

Among the exhibition’s features and programs, the Buyers

Programme and Buyers Longue will enable meetings

between buyers and farmers, traders, distributors, and

roasters, as well as food and beverage managers from the

tourism and hospitality sectors. It will further encourage

interaction and communication among industry stakeholders

and offer an ideal setting for potential partnerships and

transactions.

In addition, the 2024 edition will be held in two large theatres

to accommodate more participants for its series of dialogues

and free workshops. One theatre will be dedicated to hosting

specialised coffee association dialogues, while the other will

be for unfiltered sessions, like hosting extensive dialogues

with the presence of numerous global experts and specialists

to discuss the latest trends, innovations, and products

worldwide.

The Roasting Village, Cupping Room, and Brew Bar pavilions

are also expanding to meet the growing demand for

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