Page 31 - WORLD OF COFFEE PR REPORT - NOVEMBER 2023

11/13/23, 11:16 AM World of Coffee Dubai 2024 reveals varied activities and programs to promote partnerships within sector | Web Release

BUSINESS

World Of Coffee Dubai 2024 Reveals Varied Activities And

Programs To Promote Partnerships Within Sector

By Editor_wr Last updated Nov 12, 2023

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The World of Coffee Dubai 2024, one of the most anticipated events in the coffee industry, which is organised by
DXB Live, the integrated event management and experiential agency of the Dubai World Trade Centre, announced a

wide range of specialised activities that aims at boosting cooperation and partnerships between the exhibitors and
visitors while exploring opportunities in the growing coffee sector. The key agenda of the event, which will held
from January 21 to 23, 2024, includes various programs namely, the Roaster Village, the Cup Room, and the Brew

Bar. Additionally, the exhibition will feature spaces specifically designed to draw attention to the importance of
promoting sustainable practices in the industry through several discussions, specialised workshops on sustainability,

best practices for utilising resources, and sustainable initiatives that demonstrate the commitment of the international
coffee community to responsible production.

The exhibition will also set the stage for the launch of various new events, like the Franchise Village, a platform that

will bring together leading brands seeking to expand in the region and investors interested in establishing branches
of renowned coffee brands. The platform will reinforce the position of the World of Coffee as a key event for

exploring growth and collaboration opportunities.

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