Page 50 - WORLD OF COFFEE PR REPORT - NOVEMBER 2023

عاطقلا نمض تاكارشلا زيزعتل ةيمارلا هتايلاعف نع فشكي 2024 ةوهقلا ملاع ضرعم© Provided by Emirates News Agency (WAM)
The key agenda of the event, which will held from 21st to 23rd January 2024,
includes various programmes namely, the Roaster Village, the Cup Room, and
the Brew Bar. Additionally, the exhibition will feature spaces specifically designed
to draw attention to the importance of promoting sustainable practices in the
industry through several discussions, specialised workshops on sustainability,
best practices for utilising resources, and sustainable initiatives that demonstrate
the commitment of the international coffee community to responsible production.

عاطقلا نمض تاكارشلا زيزعتل ةيمارلا هتايلاعف نع فشكي 2024 ةوهقلا ملاع ضرعم© Provided by Emirates News Agency (WAM)
The exhibition will also set the stage for the launch of various new events, like
the Franchise Village, a platform that will bring together leading brands seeking
to expand in the region and investors interested in establishing branches of

https://www.msn.com/en-ae/news/other/world-of-coffee-dubai-2024-reveals-varied-activities-
programmes-to-promote-partnerships-within-sector/ar-AA1jNpSr