Page 47 - WORLD OF COFFEE PR REPORT - NOVEMBER 2023

11/13/23, 11:17 AM World of Coffee Dubai 2024 Unveils Ambitious Agenda to Enhance Collaboration and Sustainability
The ’Cupping Room’ pavilion will enable visitors to taste and compare different coffee

varieties and evaluate their quality. During their one-hour sessions, each company will

provide a set of coffee-tasting sessions for buyers and the public to try and compare.

The Brew Bar pavilion, which is made up of two enormous platforms, can
accommodate 12 enterprises. Businesses may utilise the platform for three hours to

offer different coffee-tasting sessions and customers can wander between the

businesses to sample the coffee and watch baristas creating inventive concoctions.

Innovation platform

To encourage innovation and development in the sector, the exhibition will feature

the Coffee Design Award, which will highlight the latest advancements in coffee
preparation, equipment, and sustainable practices. It will be awarded in various

categories including design, packaging, branding, coffee cups, and coffee pots.

Furthermore, the ‘Best New Product Award’ will be awarded for exceptional new

coffee-related products.

To participate in the awards, companies will have to submit their designs on the

competition website, further enabling judges to choose winners. The exhibition offers a
remarkable opportunity for participants to win the International Specialised Coffee

Association's award for the best design or best product worldwide for 2024.

Ensuring an enhanced experience for participants

Khalid Al Hammadi, Senior Vice President of DXB LIVE, said,

“Through this edition, we aim to boost the position of

the World of Coffee Dubai to be the most preferred

global platform for coffee industry leaders.

We strongly believe the event will surpass the

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