Page 173 - RUYA CAREERS PR REPORT - SEPTEMBER 2025 (English)

9/10/25, 10:51 AM Ru’ya 2025 to strengthen Emiratisation and empower Emirati talent for the future of work
Emiratisation vision and youth empowerment policies.

As the UAE accelerates its Emiratisation strategy, Ru’ya 2025 will connect Emirati youth with pathways
into high-demand industries, equip them with future-ready skills, and foster entrepreneurship and
innovation. More than a careers fair, Ru’ya has evolved into a national movement that aligns talent

development with the government’s priorities under the UAE Centennial 2071 and the National Agenda.

This year’s edition will focus on inspiring and equipping Emirati youth to play a pivotal role in building a
diversified, knowledge-driven economy. The exhibition will welcome over 150 leading public and private
organisations, offering ambitious Emiratis a platform to explore career opportunities, engage in training,

and develop skills that meet the requirements of the future workforce.

Government-aligned features at Ru’ya 2025

The event agenda has been designed to directly support the UAE’s drive for Emiratisation and skills
development to reflect the strategic shifting of the labour market through incremental targets, with a goal
of 8% Emiratisation in the private sector by the end of 2025 and 125,000 UAE Nationals already in
private sector employment as of June 2025.

This year’s Ru’ya is designed to equip UAE Nationals with the skills, opportunities, and confidence to
thrive in a rapidly evolving job market. Anchored in national priorities, the event focuses on three key
pillars: Empowerment & Leadership, Entrepreneurship & Innovation, and STEM.

Visitors will take a journey through the show that reflects the full path from education to employment.

School students engage in skills competitions, exclusive academic programmes, and innovation
challenges in coding, AI, and emerging technologies that spark ambition and curiosity. University
students benefit from mentorships and scholarships that prepare them for the next stage of their careers.
Job seekers gain direct access to training workshops and on-the-spot interviews with leading
employers, supporting government efforts to equip citizens with future-ready skills and meaningful

employment.

These initiatives are delivered in close alignment with national policy, ensuring that every stage of the
Ru’ya journey directly supports the UAE’s wider vision for talent development and Emiratisation.

Additionally, Ru’ya works in collaboration with key government stakeholders, including Dubai

Government Human Resources Department; Emirati Human Resources Development Council; Ministry
of Education; Knowledge and Human Development Authority (KHDA), which provide essential
contributions and constitute pivotal pillars in the development of academic partnerships.

Building on success

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