Page 176 - RUYA CAREERS PR REPORT - SEPTEMBER 2025 (English)

9/10/25, 10:52 AM Ru’ya 2025 to Strengthen Emiratisation and Empower Emirati Talent for the Future of Work | UAE News 24/7

As the UAE accelerates its Emiratisation strategy, Ru’ya 2025 will connect Emirati youth with
pathways into high-demand industries, equip them with future-ready skills, and foster
entrepreneurship and innovation. More than a careers fair, Ru’ya has evolved into a national
movement that aligns talent development with the government’s priorities under the UAE
Centennial 2071 and the National Agenda.

This year’s edition will focus on inspiring and equipping Emirati youth to play a pivotal role in
building a diversified, knowledge-driven economy. The exhibition will welcome over 150 leading
public and private organisations, offering ambitious Emiratis a platform to explore career
opportunities, engage in training, and develop skills that meet the requirements of the future
workforce.

Government-aligned features at Ru’ya 2025

The event agenda has been designed to directly support the UAE’s drive for Emiratisation and
skills development to reflect the strategic shifting of the labour market through incremental targets,
with a goal of 8% Emiratisation in the private sector by the end of 2025 and 125,000 UAE Nationals
already in private sector employment as of June 2025.

This year’s Ru’ya is designed to equip UAE Nationals with the skills, opportunities, and confidence
to thrive in a rapidly evolving job market. Anchored in national priorities, the event focuses on
three key pillars: Empowerment & Leadership, Entrepreneurship & Innovation, and STEM.

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