Page 201 - RUYA CAREERS PR REPORT - SEPTEMBER 2025 (English)

10/7/25, 2:14 PM Ru’ya 2025 opens doors to high-impact, future-focused careers for Emirati talent - Aletihad News Center
from employment and networking to mentorship and skills development.

Dubbed a premier careers and empowerment fair for UAE nationals, this year’s Ru’ya runs until September 25 at
Dubai World Trade Centre (DWTC).

Ru’ya is more than a job fair but a “platform for Emirati talent to discover opportunities, develop skills, and connect

with employers shaping the future economy”, Asma Al Sharif, Assistant Vice President for Sustainability and

Exhibitions Management at DWTC, told Aletihad in an interview.

This edition of the event connects Emiratis to as many as 180 employers across the public and private sectors.

Jobseekers also have the opportunity to attend workshops and gain mentorship from industry experts.

Ru’ya’s mission is directly aligned with national policy targets, particularly the 8% Emiratisation goal in the private
sector by 2025, Al Sharif said.

“By hosting top employers from industries such as aviation, logistics, healthcare, finance, digital services, AI, and
retail, the event ensures Emiratis are connected to meaningful roles that strengthen the UAE’s workforce and

economic diversification agenda. It also highlights employers’ commitment to Emiratisation, providing visibility for

structured graduate programmes and career development pathways,” Al Sharif said.

Ru’ya is a fair that caters to Emirati talent across all career stages, she added.

“Students and graduates will have access to on-the-spot interviews, graduate programmes, and recruitment drives,

while experienced professionals can explore upskilling and leadership opportunities,” she said.

New Hubs, Immersive Spaces

One of the new features at Ru’ya this year is the Academic Hub, designed to connect students with universities,
courses, and scholarships aligned with current market needs.

“[This hub] reflects the belief that successful careers begin with the right education,” Al Sharif said.

She also pointed to the House of Possibilities, an immersive space designed to inspire creativity, adaptability, and
leadership among Emirati youth.

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