Page 371 - CABSAT PR REPORT - MAY 2024

5/21/24, 5:10 PM Integrate Middle East 2024 to Revolutionise Revenue Streams with Advanced Pro AV Technology Integration – a&s Middle East
and photographic equipment. We look forward to advancing this position, foster new revenue channels

and steering innovation in the industry during our time at this flagship event.”

The event will also address major challenges impacting the sector, such as the high cost of advanced

audiovisual systems and the need for specialised training to operate them. Regardless, these obstacles

offer prospects for business leaders to generate cost-effective solutions and offer appropriate guidance

and support, thus broadening their market reach.

Abhishek Ganapathy, Director, at the Dubai World Trade Centre said, “The goal of this year’s

Integrate Middle East is to demonstrate the revolutionary potential of Pro AV technology integration in

opening up new revenue streams for companies in the region. The event will provide visitors with the

opportunity to meet with global and regional business associates, interact with a diverse selection of

exhibitors, network with industry experts, as well as gain valuable insights into the future of Pro AV.”

From interactive digital signs to immersive virtual reality experiences, the event will showcase a

diverse range of Pro AV solutions for retail, hospitality, healthcare, education, media, and the

government. By comprehending how advanced Pro AV technology can drive business growth, improve

customer engagement, and offer innovative revenue-generating opportunities through detailed

demonstrations, conversations, and hands-on experiences, participants will be better positioned to

propel the industry forward and prepare themselves for the future.

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