Page 102 - DXB Live PR REPORT - SEPTEMBER 2025

9/9/25, 9:46 AM DXB LIVE achieves 40% growth in first half of 2025, expands regional and global footprint and offers services to 127 events - Middle …
becoming one of the world’s leading providers of integrated event services. Our mission is
to strengthen Dubai’s global position in the events sector by delivering world-class services
that meet international standards, while adopting new insights and introducing innovative
solutions that inspire and captivate participants.”

17 thousand visitors to the World of Coffee Dubai 2025:

Among the major international events DXB LIVE organised in the first half of the year was
the World of Coffee Dubai 2025, the fourth edition of which was held last February.
Spanning 20,000 square metres, this event drew approximately 17,000 business visitors
from 78 countries, a 30 per cent increase from the previous year. The annual event hosted
over 1,980 companies and brands, including 131 new companies, and featured 10 national
pavilions. It served as a vital platform for a diverse audience, including farmers, merchants,
manufacturers, distributors, SMEs, cafe owners, roasters, hotels, baristas, as well as coffee
lovers and connoisseurs.

Exceptional success of the World Police Summit:

Another standout event was the fourth edition of the World Police Summit, organised under
the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President
and Prime Minister of the UAE and Ruler of Dubai, and in partnership with Dubai Police last
May. The summit saw record-breaking participation from 922 global police leaders,
diplomats, specialists, and international organisations, and attracted 53,922 experts from
over 110 countries, representing a more than 300 per cent increase in the number of
participants compared to the previous edition. With 140 specialised panel discussions
featuring 302 global speakers, the summit addressed critical global security issues across
12 main themes. It also witnessed the signing of 38 Memoranda of Understanding (MOUs)
and received 900 nominations for its awards, from which 12 winners were honoured.

GITEX Africa and GITEX Europe:

Continuing its leadership role in major tech events, DXB LIVE served as lead contractor in
the third edition of GITEX Africa in Marrakech, Morocco, in April, where it designed and built
14 pavilions covering 12,500 square feet for high-profile exhibitors. At GITEX Berlin, the
company further showcased its capabilities by designing and constructing eight pavilions
totalling 10,000 square feet for Emirati companies and government entities, highlighting the
latest advancements in digital transformation and artificial intelligence.

Hatta Cultural Nights:

The year 2025 began with the successful conclusion of the fourth edition of Hatta Cultural
Nights, organised by DXB LIVE for the Dubai Culture and Arts Authority (Dubai Culture).
This community-focused cultural event enriches the cultural and artistic landscape of the
Hatta region, celebrating its rich history, natural beauty, and cultural traditions and
customs. The initiative continues to position Hatta as a vibrant destination on Dubai’s
cultural and tourism map.

https://mid-east.info/dxb-live-achieves-40-growth-in-first-half-of-2025-expands-regional-and-global-footprint-and-offers-services-to-127-events/ 2/3