Page 106 - DXB Live PR REPORT - SEPTEMBER 2025

9/9/25, 9:47 AM DXB LIVE achieves 40% growth in first half of 2025, expands regional and global footprint and offers services to 127 events
World Trade Centre, said: “At DXB LIVE, we continue to expand our business and
presence across the Middle East, the Gulf, and international markets, as we
confidently move toward our goal of becoming one of the world’s leading
providers of integrated event services. Our mission is to strengthen Dubai’s global
position in the events sector by delivering world-class services that meet
international standards, while adopting new insights and introducing innovative
solutions that inspire and captivate participants.”

17 thousand visitors to the World of Coffee Dubai 2025
Among the major international events DXB LIVE organised in the first half of the

year was the World of Coffee Dubai 2025, the fourth edition of which was held
last February. Spanning 20,000 square metres, this event drew approximately
17,000 business visitors from 78 countries, a 30 per cent increase from the
previous year. The annual event hosted over 1,980 companies and brands,
including 131 new companies, and featured 10 national pavilions. It served as a
vital platform for a diverse audience, including farmers, merchants,
manufacturers, distributors, SMEs, cafe owners, roasters, hotels, baristas, as well

as coffee lovers and connoisseurs.

Exceptional success of the World Police Summit
Another standout event was the fourth edition of the World Police Summit,
organised under the patronage of His Highness Sheikh Mohammed bin Rashid Al

Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and
in partnership with Dubai Police last May. The summit saw record-breaking
participation from 922 global police leaders, diplomats, specialists, and
international organisations, and attracted 53,922 experts from over 110 countries,
representing a more than 300 per cent increase in the number of participants
compared to the previous edition. With 140 specialised panel discussions
featuring 302 global speakers, the summit addressed critical global security
issues across 12 main themes. It also witnessed the signing of 38 Memoranda of

Understanding (MOUs) and received 900 nominations for its awards, from which
12 winners were honoured.

GITEX Africa and GITEX Europe
Continuing its leadership role in major tech events, DXB LIVE served as lead

contractor in the third edition of GITEX Africa in Marrakech, Morocco, in April,
where it designed and built 14 pavilions covering 12,500 square feet for high-
profile exhibitors. At GITEX Berlin, the company further showcased its capabilities
by designing and constructing eight pavilions totalling 10,000 square feet for

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