Page 109 - DXB Live PR REPORT - SEPTEMBER 2025

9/9/25, 9:48 AM DXB LIVE grows 40pc in H1 2025, serving 127 events
This also includes 36 stands outside the country, with 40,000 square feet across markets such as Germany,
Saudi Arabia, India, Egypt, Morocco, and Kuala Lumpur.

PARTICIPATION IN LEADING EVENTS

DXB LIVE has served several major global events, including Gulfood, World Police Summit, World of Coffee,

Dubai Coffee Festival, The Saudi Food Show, Arabian Travel Market, GITEX Africa, GITEX Berlin, and
GITEX Global.

It has marked its presence in various prestigious international events in the US, Korea, Germany, China,

Singapore, Spain, Egypt, and Morocco, in addition to participating in several key global exhibitions.

Commenting on this, Khalid Al Hammadi, Executive Vice President of Dubai World Trade Centre, said: “At
DXB LIVE, we continue to expand our business and presence across the Middle East, the Gulf, and

international markets, as we confidently move toward our goal of becoming one of the world’s leading
providers of integrated event services. Our mission is to strengthen Dubai’s global position in the events

sector by delivering world-class services that meet international standards, while adopting new insights and
introducing innovative solutions that inspire and captivate participants.”

17 THOUSAND VISITORS TO THE WORLD OF COFFEE DUBAI 2025

Among the major international events DXB LIVE organised in the first half of the year was the World of

Coffee Dubai 2025, the fourth edition of which was held last February.

Spanning 20,000 square metres, this event drew approximately 17,000 business visitors from 78 countries, a
30 per cent increase from the previous year.

The annual event hosted over 1,980 companies and brands, including 131 new companies, and featured 10

national pavilions.

It served as a vital platform for a diverse audience, including farmers, merchants, manufacturers, distributors,
SMEs, cafe owners, roasters, hotels, baristas, as well as coffee lovers and connoisseurs.

EXCEPTIONAL SUCCESS OF THE WORLD POLICE SUMMIT

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