Page 107 - DXB Live PR REPORT - SEPTEMBER 2025

9/9/25, 9:47 AM DXB LIVE achieves 40% growth in first half of 2025, expands regional and global footprint and offers services to 127 events
Emirati companies and government entities, highlighting the latest advancements
in digital transformation and artificial intelligence.

Hatta Cultural Nights
The year 2025 began with the successful conclusion of the fourth edition of Hatta
Cultural Nights, organised by DXB LIVE for the Dubai Culture and Arts Authority
(Dubai Culture). This community-focused cultural event enriches the cultural and

artistic landscape of the Hatta region, celebrating its rich history, natural beauty,
and cultural traditions and customs. The initiative continues to position Hatta as a
vibrant destination on Dubai’s cultural and tourism map.

Launching brand management
DXB LIVE also launched a new brand management department at the start of

2025, staffed by experts in strategy, media and public relations, marketing,
advertising, design, and content creation. The department aims to develop and
execute comprehensive branding strategies for its clients, ensuring consistency of
messages across all platforms and enhancing its market presence. This new
department underscores DXB LIVE’s commitment to innovation and reinforces its
role as a provider of fully integrated event solutions, further strengthening its
position as well as DWTC’s standing as the region’s premier destination for

hosting world-class events.

3 prestigious awards
DXB LIVE has achieved a remarkable feat by winning three prestigious awards at
the Middle East Event Awards 2025. This included – Best Community Event for

Hatta Cultural Nights; Best Stand Design and Build (< 100 sqm) for the FujiFilm
stand at Medlab; and Best Event on a Budget for the first edition of Dubai Coffee
Festival 2024, which was attended by more than 20 thousand visitors,
strengthening its position as an ideal destination for coffee lovers. The accolades
reflect the efficacy of the inclusive and integrated services provided by the
company, highlighting its unwavering dedication to innovation to raise the level of
visitor and client experience.

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