Page 113 - DXB Live PR REPORT - SEPTEMBER 2025

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This also includes 36 stands outside the country, with 40,000 square feet across markets such as
Germany, Saudi Arabia, India, Egypt, Morocco, and Kuala Lumpur.

PARTICIPATION IN LEADING EVENTS

DXB LIVE has served several major global events, including Gulfood, World Police Summit, World of
Coffee, Dubai Coffee Festival, The Saudi Food Show, Arabian Travel Market, GITEX Africa, GITEX
Berlin, and GITEX Global.

It has marked its presence in various prestigious international events in the US, Korea, Germany,
China, Singapore, Spain, Egypt, and Morocco, in addition to participating in several key global
exhibitions.

Commenting on this, Khalid Al Hammadi, Executive Vice President of Dubai World Trade Centre, said:
“At DXB LIVE, we continue to expand our business and presence across the Middle East, the Gulf,
and international markets, as we confidently move toward our goal of becoming one of the world’s
leading providers of integrated event services. Our mission is to strengthen Dubai’s global position in
the events sector by delivering world-class services that meet international standards, while adopting
new insights and introducing innovative solutions that inspire and captivate participants.”

17 THOUSAND VISITORS TO THE WORLD OF COFFEE DUBAI 2025

Among the major international events DXB LIVE organised in the first half of the year was the World of
Coffee Dubai 2025, the fourth edition of which was held last February.

Spanning 20,000 square metres, this event drew approximately 17,000 business visitors from 78
countries, a 30 per cent increase from the previous year.

The annual event hosted over 1,980 companies and brands, including 131 new companies, and
featured 10 national pavilions.

It served as a vital platform for a diverse audience, including farmers, merchants, manufacturers,
distributors, SMEs, cafe owners, roasters, hotels, baristas, as well as coffee lovers and connoisseurs.

EXCEPTIONAL SUCCESS OF THE WORLD POLICE SUMMIT

Another standout event was the fourth edition of the World Police Summit, organised under the
patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime
Minister of the UAE and Ruler of Dubai, and in partnership with Dubai Police last May.

The summit saw record-breaking participation from 922 global police leaders, diplomats, specialists,
and international organisations, and attracted 53,922 experts from over 110 countries, representing a
more than 300 per cent increase in the number of participants compared to the previous edition.

With 140 specialised panel discussions featuring 302 global speakers, the summit addressed critical
global security issues across 12 main themes.

It also witnessed the signing of 38 Memoranda of Understanding (MOUs) and received 900
nominations for its awards, from which 12 winners were honoured.

GITEX AFRICA AND GITEX EUROPE

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