Page 118 - DXB Live PR REPORT - SEPTEMBER 2025

9/9/25, 9:49 AM DXB LIVE achieves 40% growth in first half of 2025, expands regional and global footprint and offers services to 127 events - Middle …

DXB LIVE has served several major global events, including Gulfood, World Police Summit, World of

Coffee, Dubai Coffee Festival, The Saudi Food Show, Arabian Travel Market, GITEX Africa, GITEX Berlin,
and GITEX Global. It has marked its presence in various prestigious international events in the United
States of America, Korea, Germany, China, Singapore, Spain, Egypt, and Morocco, in addition to

participating in several key global exhibitions.

Commenting on this, Khalid Al Hammadi, Executive Vice President of Dubai World Trade Centre,

said: “At DXB LIVE, we continue to expand our business and presence across the Middle East, the Gulf,
and international markets, as we confidently move toward our goal of becoming one of the world’s leading
providers of integrated event services. Our mission is to strengthen Dubai’s global position in the events
sector by delivering world-class services that meet international standards, while adopting new insights

and introducing innovative solutions that inspire and captivate participants.”

17 thousand visitors to the World of Coffee Dubai 2025

Among the major international events DXB LIVE organised in the first half of the year was the World of
Coffee Dubai 2025, the fourth edition of which was held last February. Spanning 20,000 square metres,

this event drew approximately 17,000 business visitors from 78 countries, a 30 per cent increase from the
previous year. The annual event hosted over 1,980 companies and brands, including 131 new
companies, and featured 10 national pavilions. It served as a vital platform for a diverse audience,
including farmers, merchants, manufacturers, distributors, SMEs, cafe owners, roasters, hotels, baristas,

as well as coffee lovers and connoisseurs.

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