Page 122 - DXB Live PR REPORT - SEPTEMBER 2025

9/9/25, 9:50 AM DXB LIVE achieves 40% growth in first half of 2025, expands regional and global footprint and offers services to 127 events | Web R…
Participation in Leading Events

DXB LIVE has served several major global events, including Gulfood, World Police Summit, World of Coffee, Dubai
Coffee Festival, The Saudi Food Show, Arabian Travel Market, GITEX Africa, GITEX Berlin, and GITEX Global. It

has marked its presence in various prestigious international events in the United States of America, Korea, Germany,
China, Singapore, Spain, Egypt, and Morocco, in addition to participating in several key global exhibitions.

Commenting on this, Khalid Al Hammadi, Executive Vice President of Dubai World Trade Centre, said: “At DXB

LIVE, we continue to expand our business and presence across the Middle East, the Gulf, and international markets, as
we confidently move toward our goal of becoming one of the world’s leading providers of integrated event services. Our

mission is to strengthen Dubai’s global position in the events sector by delivering world-class services that meet
international standards, while adopting new insights and introducing innovative solutions that inspire and captivate

participants.”

17 thousand visitors to the World of Coffee Dubai 2025

Among the major international events DXB LIVE organised in the first half of the year was the World of Coffee Dubai
2025, the fourth edition of which was held last February. Spanning 20,000 square metres, this event drew approximately
17,000 business visitors from 78 countries, a 30 per cent increase from the previous year. The annual event hosted over

1,980 companies and brands, including 131 new companies, and featured 10 national pavilions. It served as a vital
platform for a diverse audience, including farmers, merchants, manufacturers, distributors, SMEs, cafe owners, roasters,

hotels, baristas, as well as coffee lovers and connoisseurs.

Exceptional success of the World Police Summit

Another standout event was the fourth edition of the World Police Summit, organised under the patronage of His
Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of

Dubai, and in partnership with Dubai Police last May. The summit saw record-breaking participation from 922 global
police leaders, diplomats, specialists, and international organisations, and attracted 53,922 experts from over 110

countries, representing a more than 300 per cent increase in the number of participants compared to the previous edition.
With 140 specialised panel discussions featuring 302 global speakers, the summit addressed critical global security
issues across 12 main themes. It also witnessed the signing of 38 Memoranda of Understanding (MOUs) and received

900 nominations for its awards, from which 12 winners were honoured.

GITEX Africa and GITEX Europe

Continuing its leadership role in major tech events, DXB LIVE served as lead contractor in the third edition of GITEX
Africa in Marrakech, Morocco, in April, where it designed and built 14 pavilions covering 12,500 square feet for high-

profile exhibitors. At GITEX Berlin, the company further showcased its capabilities by designing and constructing eight

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