Page 126 - DXB Live PR REPORT - SEPTEMBER 2025

17 thousand visitors to the World of Coffee Dubai 2025

Among the major international events DXB LIVE organised in the first half of the year was the World
of Coffee Dubai 2025, the fourth edition of which was held last February. Spanning 20,000 square
metres, this event drew approximately 17,000 business visitors from 78 countries, a 30 per cent
increase from the previous year. The annual event hosted over 1,980 companies and brands,
including 131 new companies, and featured 10 national pavilions. It served as a vital platform for a
diverse audience, including farmers, merchants, manufacturers, distributors, SMEs, cafe owners,
roasters, hotels, baristas, as well as coffee lovers and connoisseurs.

Luxury hotel stays
Exceptional success of the World Police Summit

Another standout event was the fourth edition of the World Police Summit, organised under the
patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime
Minister of the UAE and Ruler of Dubai, and in partnership with Dubai Police last May. The summit
saw record-breaking participation from 922 global police leaders, diplomats, specialists, and
international organisations, and attracted 53,922 experts from over 110 countries, representing a
more than 300 per cent increase in the number of participants compared to the previous edition.
With 140 specialised panel discussions featuring 302 global speakers, the summit addressed
critical global security issues across 12 main themes. It also witnessed the signing of 38
Memoranda of Understanding (MOUs) and received 900 nominations for its awards, from which 12
winners were honoured.
GITEX Africa and GITEX Europe

https://www.traveldailynews.com/mice-industry/dxb-live-achieves-40-growth-in-first-half-of-2025-
expands-regional-and-global-footprint-and-offers-services-to-127-events/