Page 123 - DXB Live PR REPORT - SEPTEMBER 2025

9/9/25, 9:50 AM DXB LIVE achieves 40% growth in first half of 2025, expands regional and global footprint and offers services to 127 events | Web R…
pavilions totalling 10,000 square feet for Emirati companies and government entities, highlighting the latest
advancements in digital transformation and artificial intelligence.

Hatta Cultural Nights

The year 2025 began with the successful conclusion of the fourth edition of Hatta Cultural Nights, organised by DXB

LIVE for the Dubai Culture and Arts Authority (Dubai Culture). This community-focused cultural event enriches the
cultural and artistic landscape of the Hatta region, celebrating its rich history, natural beauty, and cultural traditions and

customs. The initiative continues to position Hatta as a vibrant destination on Dubai’s cultural and tourism map.

Launching brand management

DXB LIVE also launched a new brand management department at the start of 2025, staffed by experts in strategy, media
and public relations, marketing, advertising, design, and content creation. The department aims to develop and execute

comprehensive branding strategies for its clients, ensuring consistency of messages across all platforms and enhancing
its market presence. This new department underscores DXB LIVE’s commitment to innovation and reinforces its role as

a provider of fully integrated event solutions, further strengthening its position as well as DWTC’s standing as the
region’s premier destination for hosting world-class events.

3 prestigious awards

DXB LIVE has achieved a remarkable feat by winning three prestigious awards at the Middle East Event Awards 2025.
This included – Best Community Event for Hatta Cultural Nights; Best Stand Design and Build (< 100 sqm) for the

FujiFilm stand at Medlab; and Best Event on a Budget for the first edition of Dubai Coffee Festival 2024, which was
attended by more than 20 thousand visitors, strengthening its position as an ideal destination for coffee lovers. The

accolades reflect the efficacy of the inclusive and integrated services provided by the company, highlighting its
unwavering dedication to innovation to raise the level of visitor and client experience.

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