Page 114 - DXB Live PR REPORT - SEPTEMBER 2025

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Continuing its leadership role in major tech events, DXB LIVE served as lead contractor in the third
edition of GITEX Africa in Marrakech, Morocco, in April, where it designed and built 14 pavilions
covering 12,500 square feet for high-profile exhibitors.

At GITEX Berlin, the company further showcased its capabilities by designing and constructing eight
pavilions totalling 10,000 square feet for Emirati companies and government entities, highlighting the
latest advancements in digital transformation and artificial intelligence.

HATTA CULTURAL NIGHTS

The year 2025 began with the successful conclusion of the fourth edition of Hatta Cultural Nights,
organised by DXB LIVE for the Dubai Culture and Arts Authority (Dubai Culture).

This community-focused cultural event enriches the cultural and artistic landscape of the Hatta region,
celebrating its rich history, natural beauty, and cultural traditions and customs. The initiative continues
to position Hatta as a vibrant destination on Dubai’s cultural and tourism map.

LAUNCHING BRAND MANAGEMENT

DXB LIVE also launched a new brand management department at the start of 2025, staffed by experts
in strategy, media and public relations, marketing, advertising, design, and content creation.

The department aims to develop and execute comprehensive branding strategies for its clients,
ensuring consistency of messages across all platforms and enhancing its market presence.

This new department underscores DXB LIVE’s commitment to innovation and reinforces its role as a
provider of fully integrated event solutions, further strengthening its position as well as DWTC’s
standing as the region’s premier destination for hosting world-class events.

3 PRESTIGIOUS AWARDS

DXB LIVE has achieved a remarkable feat by winning three prestigious awards at the Middle East
Event Awards 2025.

This included – Best Community Event for Hatta Cultural Nights; Best Stand Design and Build (< 100
sqm) for the FujiFilm stand at Medlab; and Best Event on a Budget for the first edition of Dubai Coffee
Festival 2024, which was attended by more than 20 thousand visitors, strengthening its position as an
ideal destination for coffee lovers.

The accolades reflect the efficacy of the inclusive and integrated services provided by the company,
highlighting its unwavering dedication to innovation to raise the level of visitor and client experience. -
TradeArabia News Service

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