Page 78 - DXB Live PR REPORT - SEPTEMBER 2025

DXB LIVE has served several major global events, including Gulfood, World Police Summit, World of
Coffee, Dubai Coffee Festival, The Saudi Food Show, Arabian Travel Market, GITEX Africa, GITEX
Berlin, and GITEX Global. It has marked its presence in various prestigious international events in
the United States of America, Korea, Germany, China, Singapore, Spain, Egypt, and Morocco, in
addition to participating in several key global exhibitions.

Commenting on this, Khalid Al Hammadi, Executive Vice President of Dubai World Trade Centre,
said: “At DXB LIVE, we continue to expand our business and presence across the Middle East, the
Gulf, and international markets, as we confidently move toward our goal of becoming one of the
world’s leading providers of integrated event services. Our mission is to strengthen Dubai’s global
position in the events sector by delivering world-class services that meet international standards,
while adopting new insights and introducing innovative solutions that inspire and captivate
participants.”

17 thousand visitors to the World of Coffee Dubai 2025

Among the major international events DXB LIVE organised in the first half of the year was the World
of Coffee Dubai 2025, the fourth edition of which was held last February. Spanning 20,000 square
metres, this event drew approximately 17,000 business visitors from 78 countries, a 30 per cent
increase from the previous year. The annual event hosted over 1,980 companies and brands,
including 131 new companies, and featured 10 national pavilions. It served as a vital platform for a
diverse audience, including farmers, merchants, manufacturers, distributors, SMEs, cafe owners,
roasters, hotels, baristas, as well as coffee lovers and connoisseurs.

Exceptional success of the World Police Summit

Another standout event was the fourth edition of the World Police Summit, organised under the
patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime
Minister of the UAE and Ruler of Dubai, and in partnership with Dubai Police last May. The summit
saw record-breaking participation from 922 global police leaders, diplomats, specialists, and
international organisations, and attracted 53,922 experts from over 110 countries, representing a
more than 300 per cent increase in the number of participants compared to the previous edition.
With 140 specialised panel discussions featuring 302 global speakers, the summit addressed
critical global security issues across 12 main themes. It also witnessed the signing of 38
Memoranda of Understanding (MOUs) and received 900 nominations for its awards, from which 12
winners were honoured.

GITEX Africa and GITEX Europe

Continuing its leadership role in major tech events, DXB LIVE served as lead contractor in the third
edition of GITEX Africa in Marrakech, Morocco, in April, where it designed and built 14 pavilions
covering 12,500 square feet for high-profile exhibitors. At GITEX Berlin, the company further
showcased its capabilities by designing and constructing eight pavilions totalling 10,000 square

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