Page 79 - DXB Live PR REPORT - SEPTEMBER 2025

feet for Emirati companies and government entities, highlighting the latest advancements in digital
transformation and artificial intelligence.

Hatta Cultural Nights

The year 2025 began with the successful conclusion of the fourth edition of Hatta Cultural Nights,
organised by DXB LIVE for the Dubai Culture and Arts Authority (Dubai Culture). This community-
focused cultural event enriches the cultural and artistic landscape of the Hatta region, celebrating
its rich history, natural beauty, and cultural traditions and customs. The initiative continues to
position Hatta as a vibrant destination on Dubai’s cultural and tourism map.

Launching brand management

DXB LIVE also launched a new brand management department at the start of 2025, staffed by
experts in strategy, media and public relations, marketing, advertising, design, and content
creation. The department aims to develop and execute comprehensive branding strategies for its
clients, ensuring consistency of messages across all platforms and enhancing its market presence.
This new department underscores DXB LIVE’s commitment to innovation and reinforces its role as a
provider of fully integrated event solutions, further strengthening its position as well as DWTC’s
standing as the region’s premier destination for hosting world-class events.

3 prestigious awards

DXB LIVE has achieved a remarkable feat by winning three prestigious awards at the Middle East
Event Awards 2025. This included – Best Community Event for Hatta Cultural Nights; Best Stand
Design and Build (< 100 sqm) for the FujiFilm stand at Medlab; and Best Event on a Budget for the
first edition of Dubai Coffee Festival 2024, which was attended by more than 20 thousand visitors,
strengthening its position as an ideal destination for coffee lovers. The accolades reflect the
efficacy of the inclusive and integrated services provided by the company, highlighting its
unwavering dedication to innovation to raise the level of visitor and client experience.

https://www.mediaoffice.ae/en/news/2025/september/08-09/dxb-live