Page 81 - DXB Live PR REPORT - SEPTEMBER 2025

the United States of America, Korea, Germany, China, Singapore, Spain, Egypt, and Morocco, in
addition to participating in several key global exhibitions.

Commenting on this, Khalid Al Hammadi, Executive Vice President of Dubai World Trade Centre,
said: “At DXB LIVE, we continue to expand our business and presence across the Middle East, the
Gulf, and international markets, as we confidently move toward our goal of becoming one of the
world’s leading providers of integrated event services. Our mission is to strengthen Dubai’s global
position in the events sector by delivering world-class services that meet international standards,
while adopting new insights and introducing innovative solutions that inspire and captivate
participants.”

Among the major international events DXB LIVE organised in the first half of the year was the World
of Coffee Dubai 2025, the fourth edition of which was held last February. Spanning 20,000 square
metres, this event drew approximately 17,000 business visitors from 78 countries, a 30 per cent
increase from the previous year.

The annual event hosted over 1,980 companies and brands, including 131 new companies, and
featured 10 national pavilions. It served as a vital platform for a diverse audience, including
farmers, merchants, manufacturers, distributors, SMEs, cafe owners, roasters, hotels, baristas, as
well as coffee lovers and connoisseurs.

DXB LIVE has achieved a remarkable feat by winning three prestigious awards at the Middle East
Event Awards 2025. This included – Best Community Event for Hatta Cultural Nights; Best Stand
Design and Build (< 100 sqm) for the FujiFilm stand at Medlab; and Best Event on a Budget for the
first edition of Dubai Coffee Festival 2024, which was attended by more than 20 thousand visitors,
strengthening its position as an ideal destination for coffee lovers. The accolades reflect the
efficacy of the inclusive and integrated services provided by the company, highlighting its
unwavering dedication to innovation to raise the level of visitor and client experience.

https://www.wam.ae/en/article/bllt0zh-dxb-live-achieves-40-growth-first-half-2025