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9/9/25, 9:45 AM DXB LIVE grows 40% in H1 2025 as Dubai events industry expands globally - Arabian Business: Latest News on the Middle East, R…
The summit also witnessed the signing of 38 Memoranda of Understanding (MOUs) and
received 900 award nominations, from which 12 winners were honoured.
DXB LIVE also played a central role in international technology showcases, including
GITEX Africa in Marrakech, where it designed and built 14 pavilions covering 12,500
square feet, and GITEX Berlin, where it delivered eight pavilions totalling 10,000 square
feet for Emirati companies and government entities.
The year began with the successful Hatta Cultural Nights, organised for Dubai Culture,
which celebrated heritage, traditions and creativity in the Hatta region.
The agency also launched a brand management department in 2025, offering expertise in
strategy, media, marketing, advertising, design, and content creation — positioning itself as
a provider of fully integrated solutions.
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