Page 94 - DXB Live PR REPORT - SEPTEMBER 2025

9/9/25, 9:45 AM DXB LIVE achieves 40% growth in first half of 2025, expands regional and global footprint and offers services to 127 events
discussions featuring 302 global speakers, the summit addressed critical global security issues across
12 main themes. It also witnessed the signing of 38 Memoranda of Understanding (MOUs) and received
900 nominations for its awards, from which 12 winners were honoured.

GITEX Africa and GITEX Europe

Continuing its leadership role in major tech events, DXB LIVE served as lead contractor in the third

edition of GITEX Africa in Marrakech, Morocco, in April, where it designed and built 14 pavilions covering
12,500 square feet for high-profile exhibitors. At GITEX Berlin, the company further showcased its
capabilities by designing and constructing eight pavilions totalling 10,000 square feet for Emirati

companies and government entities, highlighting the latest advancements in digital transformation and
artificial intelligence.

Hatta Cultural Nights

The year 2025 began with the successful conclusion of the fourth edition of Hatta Cultural Nights,
organised by DXB LIVE for the Dubai Culture and Arts Authority (Dubai Culture). This community-
focused cultural event enriches the cultural and artistic landscape of the Hatta region, celebrating its rich

history, natural beauty, and cultural traditions and customs. The initiative continues to position Hatta as a
vibrant destination on Dubai’s cultural and tourism map.

Launching brand management

DXB LIVE also launched a new brand management department at the start of 2025, staffed by experts in

strategy, media and public relations, marketing, advertising, design, and content creation. The
department aims to develop and execute comprehensive branding strategies for its clients, ensuring
consistency of messages across all platforms and enhancing its market presence. This new department
underscores DXB LIVE’s commitment to innovation and reinforces its role as a provider of fully
integrated event solutions, further strengthening its position as well as DWTC’s standing as the region’s

premier destination for hosting world-class events.

3 prestigious awards

DXB LIVE has achieved a remarkable feat by winning three prestigious awards at the Middle East Event
Awards 2025. This included – Best Community Event for Hatta Cultural Nights; Best Stand Design and

Build (< 100 sqm) for the FujiFilm stand at Medlab; and Best Event on a Budget for the first edition of
Dubai Coffee Festival 2024, which was attended by more than 20 thousand visitors, strengthening its
position as an ideal destination for coffee lovers. The accolades reflect the efficacy of the inclusive and
integrated services provided by the company, highlighting its unwavering dedication to innovation to
raise the level of visitor and client experience.

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