Page 81 - MOET ENGLISH PR REPORT - OCTOBER 2025 (Part 1)

Press Release

The ‘World’s Best Tourism Village’ award, launched by UN Tourism in 2021, recognises villages
that set outstanding examples as rural tourism destinations, preserving cultural and natural heritage
while promoting traditional lifestyles and community values. The initiative also honours villages
embracing economic, social, and environmental sustainability, positioning tourism as a driver of
rural development and well-being.

It advances goals aligned with the UN Sustainable Development Goals, including addressing rural
depopulation, promoting income equality and balanced development, and empowering women and
youth. It also encourages innovation and digitisation, enhances infrastructure, preserves natural and
cultural resources, and links tourism with sustainable food systems.

The initiative has three key pillars, including the ‘World’s Best Tourism Village’ award, which
acknowledges villages that meet the excellence criteria; the ‘Development Program,’ designed to
support villages that partially meet the standards to enhance their performance; and the ‘Best
Tourism Villages’, a global platform for sharing experiences and knowledge among participating
villages, experts, and stakeholders from both the public and private sectors.

-Ends-

For further information, please contact:

Orient Planet Group (OPG)
Tel: +971 4 4562888
Email: media@orientplanet.com
Website: www.orientplanet.com

4