Page 75 - MOE ENGLISH PR REPORT - FEBRUARY 2024 ( International)

2/29/24, 2:57 PM Small Business - Austin Daily Herald | Austin Daily Herald

The 4th edition of the World's Coolest Winter campaign targets citizens, residents, and tourists

in the UAE, as well as visitors from other countries. The new edition will involve the
dissemination of numerous media and marketing content across various media platforms and

social channels to promote its goals and effectively showcase the top winter tourism
destinations in the country. It will also spotlight unique experiences, entertainment activities,
and the best adventures across the seven emirates.

The last edition of the campaign showcased various tourism, natural, and entertainment

attractions and experiences across the UAE. It yielded substantial economic benefits for
domestic tourism, with hotel revenues reaching AED 1.8 billion, up 20 per cent compared to

the second edition of the campaign, which amounted to AED 1.5 billion.

UAE tourism sector performance in the first nine months of 2023

H.E. Bin Touq confirmed that the UAE's tourism sector continues to excel, thanks to the

visionary leadership's focus on its development. This vital sector is considered one of the
strategic pillars for building the economy of the future and transitioning towards a new

economic model.

The Minister of Economy said: "The revenue of hotel establishments in the UAE has surged to
AED 32.2 billion from January to September 2023, marking a 27 per cent growth compared to

the same period in 2022. Additionally, the number of hotel guests in the seven emirates of the
UAE reached 20.2 million during the first nine months of 2023, up 12 per cent from the same
period in 2022. Meanwhile, the hotel occupancy rate hit 75 per cent in the first nine months of

the previous year, reflecting a six percent year-over-year growth." His Excellency highlighted
that these indicators play a crucial role in achieving the national target set by the 'We the UAE

2031' vision to elevate the sector's contribution to the UAE's GDP to AED 450 billion by the
next decade."

Read the full story here: https://www.24-7pressrelease.com/press-release/508538/uaes-tourism-

sector-maintains-its-exceptional-performance-in-light-of-visionary-leadership

Press Release Distributed by 24-7Pressrelease.com

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