Page 80 - MOE ENGLISH PR REPORT - FEBRUARY 2024 ( International)
P. 80

2/29/24, 2:57 PM                                Small Business - Bluegrass Live | Bluegrass Live





                                               UAE's tourism sector


                                               maintains its


                                               exceptional


                                               performance in light


                                               of visionary


                                               leadership




                                               24-7 Press Release Newswire  Friday, February 16, 2024 at 12:00pm GMT+4


            Hotel establishments in the country generate AED 32.2 billion in revenues in first nine months of 2023,
            marking 27 per cent growth



            DUBAI, UAE, February 16, 2024 /24-7PressRelease/ -- The UAE launched the fourth edition of the
            domestic tourism campaign, titled 'World's Coolest Winter 2024,' under the theme 'Unforgettable
            Stories.' The initiative is part of the country's domestic tourism strategy, with the goal of developing an
            integrated domestic tourism landscape.



            The latest edition of the campaign aims to boost domestic tourism and attract tourists from around the
            world to enjoy the winter in the UAE. It highlights all attractions the country offers to visitors, including
            the unique climate, iconic entertainment options, cultural and natural landmarks, and diverse activities

            that make for memorable experiences.


            H.E. Abdulla bin Touq Al Marri, Minister of Economy and Chairman of the UAE Tourism Council, said:
            "The fourth edition of the World's Coolest Winter campaign, scheduled to take place from January 9 to

            February 20, 2024, is aimed at showcasing the UAE's unique tourism attractions and winter experiences,
            its rich cultural heritage, and enchanting natural landscapes. Furthermore, the campaign aligns with the
            goals of the National Tourism Strategy 2031 and bolsters the UAE's prominent position on the global
            travel and tourism landscape."



            Audience of World's Coolest Winter campaign 2024


            The 4th edition of the World's Coolest Winter campaign targets citizens, residents, and tourists in the

            UAE, as well as visitors from other countries. The new edition will involve the dissemination of
            numerous media and marketing content across various media platforms and social channels to promote

      https://smb.bluegrasslive.com/article/UAEs-tourism-sector-maintains-its-exceptional-performance-in-light-of-visionary-leadership?storyId=65cf1cd420…  1/2
   75   76   77   78   79   80   81   82   83   84   85