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2/29/24, 2:57 PM Beauregard News | Beauregard News | Press Releases
UAE's tourism
sector maintains its
exceptional
performance in light
of visionary
leadership
24-7 Press Release Newswire Friday, February 16, 2024 at 12:00pm GMT+4
Hotel establishments in the country generate AED 32.2 billion in revenues in first nine months of
2023, marking 27 per cent growth
DUBAI, UAE, February 16, 2024 /24-7PressRelease/ -- The UAE launched the fourth edition of the
domestic tourism campaign, titled 'World's Coolest Winter 2024,' under the theme 'Unforgettable
Stories.' The initiative is part of the country's domestic tourism strategy, with the goal of developing
an integrated domestic tourism landscape.
The latest edition of the campaign aims to boost domestic tourism and attract tourists from around
the world to enjoy the winter in the UAE. It highlights all attractions the country offers to visitors,
including the unique climate, iconic entertainment options, cultural and natural landmarks, and
diverse activities that make for memorable experiences.
H.E. Abdulla bin Touq Al Marri, Minister of Economy and Chairman of the UAE Tourism Council,
said: "The fourth edition of the World's Coolest Winter campaign, scheduled to take place from
January 9 to February 20, 2024, is aimed at showcasing the UAE's unique tourism attractions and
winter experiences, its rich cultural heritage, and enchanting natural landscapes. Furthermore, the
campaign aligns with the goals of the National Tourism Strategy 2031 and bolsters the UAE's
prominent position on the global travel and tourism landscape."
Audience of World's Coolest Winter campaign 2024
The 4th edition of the World's Coolest Winter campaign targets citizens, residents, and tourists in
the UAE, as well as visitors from other countries. The new edition will involve the dissemination of
numerous media and marketing content across various media platforms and social channels to
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