Page 81 - MOE ENGLISH PR REPORT - FEBRUARY 2024 ( International)

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its goals and effectively showcase the top winter tourism destinations in the country. It will also spotlight
unique experiences, entertainment activities, and the best adventures across the seven emirates.

The last edition of the campaign showcased various tourism, natural, and entertainment attractions and

experiences across the UAE. It yielded substantial economic benefits for domestic tourism, with hotel
revenues reaching AED 1.8 billion, up 20 per cent compared to the second edition of the campaign,
which amounted to AED 1.5 billion.

UAE tourism sector performance in the first nine months of 2023

H.E. Bin Touq confirmed that the UAE's tourism sector continues to excel, thanks to the visionary
leadership's focus on its development. This vital sector is considered one of the strategic pillars for

building the economy of the future and transitioning towards a new economic model.

The Minister of Economy said: "The revenue of hotel establishments in the UAE has surged to AED

32.2 billion from January to September 2023, marking a 27 per cent growth compared to the same
period in 2022. Additionally, the number of hotel guests in the seven emirates of the UAE reached 20.2
million during the first nine months of 2023, up 12 per cent from the same period in 2022. Meanwhile,
the hotel occupancy rate hit 75 per cent in the first nine months of the previous year, reflecting a six
percent year-over-year growth." His Excellency highlighted that these indicators play a crucial role in

achieving the national target set by the 'We the UAE 2031' vision to elevate the sector's contribution to
the UAE's GDP to AED 450 billion by the next decade."

Read the full story here: https://www.24-7pressrelease.com/press-release/508538/uaes-tourism-sector-
maintains-its-exceptional-performance-in-light-of-visionary-leadership

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