Page 41 - KHALIFA FUND PR REPORT APRIL 2025

inspired by Emirati heritage, utilising sustainable ingredients such as palm fibre loofah soap and
natural mosquito repellent. In the creative arts section, ‘Hajar Alblooshi Fine Arts & Trading’ is
presenting a unique blend of tradition and modernity, offering porcelain painting classes and
creating bespoke tableware pieces that tell cultural stories with exceptional craftsmanship. These
projects exemplify the fusion of authenticity and innovation, showcasing Emirati creativity through
a distinct message that intertwines heritage with progress.

Mouza Al Nasri, Acting CEO of Khalifa Fund for Enterprise Development, said: “Abu Dhabi
Modest Fashion Week provides a dynamic platform to reaffirm our unwavering support for the
fashion industry. Promoting local brands aligns with the ambitions of the ‘Falcon Economy,’ which
aims to drive sustainability, human capital development and economic growth by empowering
small and medium-sized enterprises (SMEs). The UAE’s steadfast dedication to this sector is
evident through investments in both local and global brands as well as through events that foster
innovation. This signifies our commitment to supporting entrepreneurs in this field, helping local
brands to grow as global players, both within the UAE and beyond.”
As a prominent international event, Modest Fashion Week aims to highlight the growing global
impact of modest fashion, featuring a group of creative designers and influential figures. It features
over 30 fashion shows, highlighting 30 globally celebrated designers and welcomes more than
1,500 fashion professionals from over 30 countries across five continents. Besides showcasing
luxury fashion, Abu Dhabi Modest Fashion Week offers a comprehensive experience that captures
the evolution of modest fashion within the global industry. This offers a valuable opportunity for
numerous entrepreneurs and projects supported by the Khalifa Fund to engage with industry
leaders, expand their networks and explore new growth avenues over the course of three days.

‘Abu Dhabi Modest Fashion Week’ is being held in Saadiyat Island, a fitting venue for events
celebrating modest fashion’s values: elegance, authenticity, and innovation. Abu Dhabi’s global
appeal and vision continue to draw investors, designers, and entrepreneurs to its growing modest
and luxury fashion scene.

https://abudhabiverse.co/news/khalifa-fund-for-enterprise-development-participates-in-abu-
dhabis-first-modest-fashion-week/