Page 46 - KHALIFA FUND PR REPORT APRIL 2025

4/16/25, 11:40 AM Khalifa Fund for Enterprise Development participates in Abu Dhabi’s first ‘Modest Fashion Week’

Khalifa Fund for Enterprise Development

participates in Abu Dhabi’s first ‘Modest

Fashion Week’

Date Share on Facebook Tweet on Twitter
2025-04-15 04:15:24

(MENAFN- Orient Planet Group) Abu Dhabi, April 15, 2025: The Khalifa Fund for
Enterprise Development is participating in the ‘Abu Dhabi Modest Fashion Week –
ADMFW 2025’, which is being held from April 14 to 16, 2025, for the first time in Abu
Dhabi at St. Regis Saadiyat Island Resort. The prestigious event is conducted under the
theme ‘Celebrate Modesty, Celebrate Diversity, Celebrate Yourself.’
Six exceptional projects supported by the Khalifa Fund are showcasing their work at the
event, each presenting an innovative perspective on modest fashion that reflects
elegance while adhering to cultural and traditional values. The ‘Cabochon Ladies
Fashions’ seamlessly combines contemporary design with traditional elements by using
luxurious fabrics and meticulous craftsmanship. The ‘Soliel for Trading’ provides a
collection of abayas and dresses that blend timeless design with a modern touch,
appealing to a wide range of audience. Meanwhile, ‘Bespoke Atelier Ladies Tailoring’
redefines conventional garments such as mukhawars and jalabiyas with modern designs,
highlighting the brand’s commitment to empowering women.
The lineup also includes ‘Cat Eye Beauty,’ offering comprehensive beauty services and
innovative body slimming solutions and ‘Deheyah Cosmetics & Trading’ a luxury natural
skincare brand inspired by Emirati heritage, utilising sustainable ingredients such as
palm fibre loofah soap and natural mosquito repellent. In the creative arts section, ‘Hajar
Alblooshi Fine Arts & Trading’ is presenting a unique blend of tradition and modernity,
offering porcelain painting classes and creating bespoke tableware pieces that tell
cultural stories with exceptional craftsmanship. These projects exemplify the fusion of
authenticity and innovation, showcasing Emirati creativity through a distinct message that
intertwines heritage with progress.
Mouza Al Nasri, Acting CEO of Khalifa Fund for Enterprise Development, said: “Abu
Dhabi Modest Fashion Week provides a dynamic platform to reaffirm our unwavering
support for the fashion industry. Promoting local brands aligns with the ambitions of the
‘Falcon Economy,’ which aims to drive sustainability, human capital development and
economic growth by empowering small and medium-sized enterprises (SMEs). The
UAE’s steadfast dedication to this sector is evident through investments in both local and
global brands as well as through events that foster innovation. This signifies our
commitment to supporting entrepreneurs in this field, helping local brands to grow as
global players, both within the UAE and beyond.”

As a prominent international event, Modest Fashion Week aims to highlight the growing

https://menafn.com/1109430703/Khalifa-Fund-for-Enterprise-Development-participates-in-Abu-Dhabis-first-Modest-Fashion-Week 1/2