Page 51 - KHALIFA FUND PR REPORT APRIL 2025

4/16/25, 11:40 AM Khalifa Fund for Enterprise Development participates in Abu Dhabi’s first ‘Modest Fashion Week’ | Web Release
The lineup also includes ‘Cat Eye Beauty,’ offering comprehensive beauty services and innovative body slimming
solutions and ‘Deheyah Cosmetics & Trading’ a luxury natural skincare brand inspired by Emirati heritage, utilising

sustainable ingredients such as palm fibre loofah soap and natural mosquito repellent. In the creative arts section, ‘Hajar
Alblooshi Fine Arts & Trading’ is presenting a unique blend of tradition and modernity, offering porcelain painting

classes and creating bespoke tableware pieces that tell cultural stories with exceptional craftsmanship. These projects
exemplify the fusion of authenticity and innovation, showcasing Emirati creativity through a distinct message that

intertwines heritage with progress.

Mouza Al Nasri, Acting CEO of Khalifa Fund for Enterprise Development, said: “Abu Dhabi Modest Fashion Week
provides a dynamic platform to reaffirm our unwavering support for the fashion industry. Promoting local brands aligns

with the ambitions of the ‘Falcon Economy,’ which aims to drive sustainability, human capital development and
economic growth by empowering small and medium-sized enterprises (SMEs). The UAE’s steadfast dedication to this
sector is evident through investments in both local and global brands as well as through events that foster innovation.

This signifies our commitment to supporting entrepreneurs in this field, helping local brands to grow as global players,
both within the UAE and beyond.”

As a prominent international event, Modest Fashion Week aims to highlight the growing global impact of modest

fashion, featuring a group of creative designers and influential figures. It features over 30 fashion shows, highlighting 30
globally celebrated designers and welcomes more than 1,500 fashion professionals from over 30 countries across five

continents. Besides showcasing luxury fashion, Abu Dhabi Modest Fashion Week offers a comprehensive experience
that captures the evolution of modest fashion within the global industry. This offers a valuable opportunity for numerous

entrepreneurs and projects supported by the Khalifa Fund to engage with industry leaders, expand their networks and
explore new growth avenues over the course of three days.

‘Abu Dhabi Modest Fashion Week’ is being held in Saadiyat Island, a fitting venue for events celebrating modest
fashion’s values: elegance, authenticity, and innovation. Abu Dhabi’s global appeal and vision continue to draw

investors, designers, and entrepreneurs to its growing modest and luxury fashion scene.

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