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4/16/25, 11:40 AM Khalifa Fund for Enterprise Development participates in Abu Dhabi’s first ‘Modest Fashion Week’ - Middle East News 247
heritage, utilising sustainable ingredients such as palm fibre loofah soap and natural mosquito repellent. In
the creative arts section, ‘Hajar Alblooshi Fine Arts & Trading’ is presenting a unique blend of tradition and
modernity, offering porcelain painting classes and creating bespoke tableware pieces that tell cultural stories
with exceptional craftsmanship. These projects exemplify the fusion of authenticity and innovation,
showcasing Emirati creativity through a distinct message that intertwines heritage with progress.
Mouza Al Nasri, Acting CEO of Khalifa Fund for Enterprise Development, said: “Abu Dhabi Modest
Fashion Week provides a dynamic platform to reaffirm our unwavering support for the fashion industry.
Promoting local brands aligns with the ambitions of the ‘Falcon Economy,’ which aims to drive sustainability,
human capital development and economic growth by empowering small and medium-sized enterprises
(SMEs). The UAE’s steadfast dedication to this sector is evident through investments in both local and global
brands as well as through events that foster innovation. This signifies our commitment to supporting
entrepreneurs in this field, helping local brands to grow as global players, both within the UAE and beyond.”
As a prominent international event, Modest Fashion Week aims to highlight the growing global impact of
modest fashion, featuring a group of creative designers and influential figures. It features over 30 fashion
shows, highlighting 30 globally celebrated designers and welcomes more than 1,500 fashion professionals
from over 30 countries across five continents. Besides showcasing luxury fashion, Abu Dhabi Modest
Fashion Week offers a comprehensive experience that captures the evolution of modest fashion within the
global industry. This offers a valuable opportunity for numerous entrepreneurs and projects supported by the
Khalifa Fund to engage with industry leaders, expand their networks and explore new growth avenues over
the course of three days.
‘Abu Dhabi Modest Fashion Week’ is being held in Saadiyat Island, a fitting venue for events celebrating
modest fashion’s values: elegance, authenticity, and innovation. Abu Dhabi’s global appeal and vision
continue to draw investors, designers, and entrepreneurs to its growing modest and luxury fashion scene.
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