Page 44 - KHALIFA FUND PR REPORT APRIL 2025

4/16/25, 11:40 AM Company News in Egypt: Khalifa Fund for Enterprise Development participates in Abu Dhabi’s first ‘Modest Fashion Week’

Khalifa Fund for Enterprise Development participates in Abu Dhabi’s first

‘Modest Fashion Week’

Abu Dhabi, April 15, 2025: The Khalifa Fund for Enterprise Development is
participating in the ‘Abu Dhabi Modest Fashion Week – ADMFW 2025’, which is
being held from April 14 to 16, 2025, for the first time in Abu Dhabi at St. Regis
Saadiyat Island Resort. The prestigious event is conducted under the theme
‘Celebrate Modesty, Celebrate Diversity, Celebrate Yourself.’
Six exceptional projects supported by the Khalifa Fund are showcasing their work at
the event, each presenting an innovative perspective on modest fashion that reflects
elegance while adhering to cultural and traditional values. The ‘Cabochon Ladies
Fashions’ seamlessly combines contemporary design with traditional elements by
using luxurious fabrics and meticulous craftsmanship. The ‘Soliel for Trading’
provides a collection of abayas and dresses that blend timeless design with a modern
touch, appealing to a wide range of audience. Meanwhile, ‘Bespoke Atelier Ladies
Tailoring’ redefines conventional garments such as mukhawars and jalabiyas with
modern designs, highlighting the brand’s commitment to empowering women.
The lineup also includes ‘Cat Eye Beauty,’ offering comprehensive beauty services
and innovative body slimming solutions and ‘Deheyah Cosmetics & Trading’ a
luxury natural skincare brand inspired by Emirati heritage, utilising sustainable
ingredients such as palm fibre loofah soap and natural mosquito repellent. In the
creative arts section, ‘Hajar Alblooshi Fine Arts & Trading’ is presenting a unique
blend of tradition and modernity, offering porcelain painting classes and creating
bespoke tableware pieces that tell cultural stories with exceptional craftsmanship.
These projects exemplify the fusion of authenticity and innovation, showcasing
Emirati creativity through a distinct message that intertwines heritage with progress.
Mouza Al Nasri, Acting CEO of Khalifa Fund for Enterprise Development, said:
“Abu Dhabi Modest Fashion Week provides a dynamic platform to reaffirm our
unwavering support for the fashion industry. Promoting local brands aligns with the
ambitions of the ‘Falcon Economy,’ which aims to drive sustainability, human
capital development and economic growth by empowering small and medium-sized
enterprises (SMEs). The UAE’s steadfast dedication to this sector is evident through
investments in both local and global brands as well as through events that foster
innovation. This signifies our commitment to supporting entrepreneurs in this field,
helping local brands to grow as global players, both within the UAE and beyond.”

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