Page 13 - Jetour PR Report- January 2025

JETOUR announces partnership with EDM superstar Alan Walker
In 2021, he vividly captured the stunning landscapes of Dubai and Ras Al Khaimah in the music video for

Sweet Dreams, showcasing the region’s beauty to his global audience. In 2023, he joined forces with

Saudi Arabian rising star Zena Emad to create Land of the Heroes, a powerful track that seamlessly

blended Western electronic beats with Arabic melodies, offering listeners a rich cultural symphony.

JETOUR’s partnership with Walker embodies a mutual spirit of innovation and cross-cultural celebration

while highlighting a shared passion for travel, freedom, and dreams. Walker’s music, known for evoking a

sense of exploration and aspiration, aligns seamlessly with JETOUR’s strategic “Travel+” positioning. The

partnership will infuse “Travel+ Music” with youthful, fashionable, and vibrant energy, enhancing

JETOUR’s global influence.

Music, a universal language, serves as a bridge connecting humanity. Through this collaboration, JETOUR

and Alan Walker embody the vision of “One World, One JETOUR, One Travel+,” combining music and

travel to create a richer, more memorable experience.

Looking ahead, JETOUR will continue its commitment to the “Travel+” strategy, offering diverse
experiences and encouraging global consumers to explore the infinite charm of travel. This collaboration

marks another step in ensuring every journey becomes a beautiful and unforgettable adventure.

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