Page 14 - Jetour PR Report- January 2025

JETOUR Partners with Alan Walker for Travel-Inspired Music
One Melody, One JETOUR: JETOUR Announces Partnership with EDM
Superstar Alan Walker

Published 1 week ago on January 21, 2025
By Integrator Web-Editor

JETOUR announced a groundbreaking partnership with global EDM icon Alan
Walker. As part of this collaboration, Walker has created a brand theme song
for JETOUR, blending the brand’s “Travel+” philosophy with his unique
musical style inspiring audiences in the Middle East and globally to embrace
travel and pursue a better life.

Since his 2014 breakthrough with “Fade,” Alan Walker has captivated
millions with his signature electronic sound and ethereal vocals. His global
hit “Faded” amassed over 1.2 billion views on YouTube and topped charts
worldwide. With a strong presence on social media and other platforms like
Spotify, Walker has become a leading figure in electronic music.

The collaboration is poised to resonate deeply, particularly in the Middle
East, a region where Walker’s artistry has left a lasting impression. In 2021,
he vividly captured the stunning landscapes of Dubai and Ras Al Khaimah in
the music video for Sweet Dreams, showcasing the region’s beauty to his
global audience. In 2023, he joined forces with Saudi Arabian rising star Zena
Emad to create Land of the Heroes, a powerful track that seamlessly blended
Western electronic beats with Arabic melodies, offering listeners a rich
cultural symphony.

JETOUR’s partnership with Walker embodies a mutual spirit of innovation
and cross-cultural celebration while highlighting a shared passion for travel,
freedom, and dreams. Walker’s music, known for evoking a sense of
exploration and aspiration, aligns seamlessly with JETOUR’s strategic
“Travel+” positioning. The partnership will infuse “Travel+ Music” with
youthful, fashionable, and vibrant energy, enhancing JETOUR’s global
influence.

Music, a universal language, serves as a bridge connecting humanity.
Through this collaboration, JETOUR and Alan Walker embody the vision of

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