Page 16 - Jetour PR Report- January 2025

One Melody, One JETOUR: JETOUR Announces Partnership with EDM Superstar Alan Walker – Executive Bulletin
One Melody, One JETOUR: JETOUR Announces

Partnership with EDM Superstar Alan Walker

January 21, 2025

January 20th, 2025: JETOUR announced a groundbreaking partnership with global EDM icon Alan
Walker. As part of this collaboration, Walker has created a brand theme song for JETOUR, blending the

brand’s “Travel+” philosophy with his unique musical style inspiring audiences in the Middle East and

globally to embrace travel and pursue a better life.

Since his 2014 breakthrough with “Fade,” Alan Walker has captivated millions with his signature
electronic sound and ethereal vocals. His global hit “Faded” amassed over 1.2 billion views on

YouTube and topped charts worldwide. With a strong presence on social media and other platforms

like Spotify, Walker has become a leading figure in electronic music.

The collaboration is poised to resonate deeply, particularly in the Middle East, a region where
Walker’s artistry has left a lasting impression. In 2021, he vividly captured the stunning landscapes of

Dubai and Ras Al Khaimah in the music video for Sweet Dreams, showcasing the region’s beauty to his

global audience. In 2023, he joined forces with Saudi Arabian rising star Zena Emad to create Land of
the Heroes, a powerful track that seamlessly blended Western electronic beats with Arabic melodies,

offering listeners a rich cultural symphony.

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