Page 19 - Jetour PR Report- January 2025

JETOUR Announces Partnership with EDM Superstar Alan Walker - Middle East News 247

JETOUR Announces Partnership with EDM Superstar

Alan Walker

By News Desk 1 20/01/2025

JETOUR announced a groundbreaking partnership with global EDM icon Alan Walker. As part of this
collaboration, Walker has created a brand theme song for JETOUR, blending the brand’s “Travel+”

philosophy with his unique musical style inspiring audiences in the Middle East and globally to embrace
travel and pursue a better life.

Since his 2014 breakthrough with “Fade,” Alan Walker has captivated millions with his signature electronic
sound and ethereal vocals. His global hit “Faded” amassed over 1.2 billion views on YouTube and topped
charts worldwide. With a strong presence on social media and other platforms like Spotify, Walker has
become a leading figure in electronic music.

The collaboration is poised to resonate deeply, particularly in the Middle East, a region where Walker’s
artistry has left a lasting impression. In 2021, he vividly captured the stunning landscapes of Dubai and Ras

Al Khaimah in the music video for Sweet Dreams, showcasing the region’s beauty to his global audience. In
2023, he joined forces with Saudi Arabian rising star Zena Emad to create Land of the Heroes, a powerful
track that seamlessly blended Western electronic beats with Arabic melodies, offering listeners a rich cultural

symphony.

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