Page 23 - Jetour PR Report- January 2025

JETOUR Announces Partnership with EDM Superstar Alan Walker
JETOUR Announces Partnership with EDM

Superstar Alan Walker

Jan. 20, 2025 UAE

The Brew News Team | 3 min read

Dubai: JETOUR announced a groundbreaking partnership with global EDM icon Alan Walker. As part of this

collaboration, Walker has created a brand theme song for JETOUR, blending the brand’s “Travel+” philosophy
with his unique musical style inspiring audiences in the Middle East and globally to embrace travel and pursue
a better life.

Since his 2014 breakthrough with “Fade,” Alan Walker has captivated millions with his signature electronic
sound and ethereal vocals. His global hit “Faded” amassed over 1.2 billion views on YouTube and topped charts

worldwide. With a strong presence on social media and other platforms like Spotify, Walker has become a
leading figure in electronic music.

The collaboration is poised to resonate deeply, particularly in the Middle East, a region where Walker’s artistry
has left a lasting impression. In 2021, he vividly captured the stunning landscapes of Dubai and Ras Al Khaimah

in the music video for Sweet Dreams, showcasing the region’s beauty to his global audience. In 2023, he joined
forces with Saudi Arabian rising star Zena Emad to create Land of the Heroes, a powerful track that seamlessly
blended Western electronic beats with Arabic melodies, offering listeners a rich cultural symphony.

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