Page 22 - Jetour PR Report- January 2025
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One Melody, One JETOUR: JETOUR Announces Partnership with EDM Superstar Alan Walker – The Fashion With Style
Dubai and Ras Al Khaimah in the music video for Sweet Dreams,
showcasing the region’s beauty to his global audience. In 2023, he
joined forces with Saudi Arabian rising star Zena Emad to
create Land of the Heroes, a powerful track that seamlessly blended
Western electronic beats with Arabic melodies, offering listeners a
rich cultural symphony.
JETOUR’s partnership with Walker embodies a mutual spirit of
innovation and cross-cultural celebration while highlighting a shared
passion for travel, freedom, and dreams. Walker’s music, known for
evoking a sense of exploration and aspiration, aligns seamlessly
with JETOUR’s strategic “Travel+” positioning. The partnership will
infuse “Travel+ Music” with youthful, fashionable, and vibrant energy,
enhancing JETOUR’s global influence.
Music, a universal language, serves as a bridge connecting
humanity. Through this collaboration, JETOUR and Alan Walker
embody the vision of “One World, One JETOUR, One Travel+,”
combining music and travel to create a richer, more memorable
experience.
Looking ahead, JETOUR will continue its commitment to the
“Travel+” strategy, offering diverse experiences and encouraging
global consumers to explore the infinite charm of travel. This
collaboration marks another step in ensuring every journey becomes
a beautiful and unforgettable adventure.
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