Page 199 - MOET ENGLISH PR REPORT - OCTOBER 2025 (Part 2)

10/24/25, 4:24 PM Expo City Dubai Sets Global Standard for Sustainable Tourism with Prestigious GSTC Certification - Travel And Tour World

Setting the Standard for Sustainability in Tourism
Expo City Dubai’s achievement in receiving the GSTC certification follows its dedication to
building a tourism ecosystem rooted in sustainability. By aligning itself with the Green
Destinations Standard, the city has met rigorous criteria spanning destination
management, environmental conservation, climate action, cultural preservation,
and social responsibility. The certification process evaluates how well destinations
integrate sustainability across various pillars, including:

Tourism destination management

Nature and scenery preservation
Cultural and traditional conservation

Social well-being initiatives
Sustainable governance and practices
This remarkable achievement underscores Expo City Dubai’s commitment to developing
tourism experiences that prioritize the planet and its people.

Expo City’s Vision of Sustainability in Action
Marjan Faraidooni, Chief of Education and Culture at Expo City Dubai, proudly states,
“Sustainability is part of Expo City Dubai’s DNA.” This isn’t just a statement; it is a
testament to how sustainability is woven into every aspect of the city’s design, operations,
and long-term vision. By receiving the GSTC destination recognition, Expo City Dubai has
solidified its position as a pioneer in sustainable tourism.

At the core of this vision lies Terra, the city’s flagship sustainability experience. Terra is a
living, breathing showcase of sustainability principles, integrating net-zero design, nature-
based solutions, and hands-on education. Terra is also home to key initiatives such as
the International Union for Conservation of Nature Centre for Species Survival
(CSS) and the Jane Goodall’s Roots & Shoots program. These efforts aim to
drive climate action and engage future generations in environmental stewardship, making
Terra a prime example of how sustainability and tourism can go hand in hand.

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