Page 279 - MBRF PR REPORT - OCTOBER 2025

10/6/25, 9:22 AM 'KnowTalks' inspires with new discussions in Jordan on AI, cybersecurity
The discussion covered key technology-related risks, relevant laws and regulations, and the practical
applications of cybersecurity measures across various sectors, such as smart cities, digital

governance, e-learning, digital media, the Internet of Things (IoT), healthcare, and industry.

The session also shed light on the groups most commonly targeted by cybercriminals and featured a
presentation on frequent hacking techniques, such as social engineering, distributed denial-of-
service (DDoS) attacks, software vulnerabilities, and human error.

The second session, "CSR for Sustainable Communities," highlighted CSR initiatives designed to
foster sustainable community development, with a particular focus on the Al-Jizah region, which is

home to over 28 villages and around 118,000 residents, and faces an unemployment rate of 19
percent.

It also discussed advanced training programmes that have helped individuals acquire essential
practical skills, enabling them to successfully enter the labour market.

The session shared impressive results from the training programmes, highlighting that more than
600 participants have graduated, including 112 women across seven courses in 2024. Female
participation saw a notable increase, rising from 43 percent in 2024 to 68 percent in 2025.

Among the graduates, 64 percent secured employment, while 25 percent went on to launch small

businesses, generating incomes between 500 and 1,000 Jordanian dinars. The CSR initiatives have
shown a measurable impact across 12 villages in the Al-Jizah region, contributing to community
development and creating real-life success stories.

The third session, "Staying Human in the Age of Intelligent Everything," discussed existential
questions related to human nature in the age of AI exploring how humans change with the

emergence of AI.

The fourth session, "The Business Called Me," delved into the true meaning of strategy within the
corporate world. The session cited companies like Apple that have flourished through clear and
well-defined strategies, and contrasted them with examples such as Nokia and Kodak, which
struggled due to outdated or weak strategic approaches.

'KnowTalks' is a series of intellectual seminars that convene leading experts to address challenges
related to knowledge and development.

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