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10/6/25, 9:22 AM ‘KnowTalks’ inspires with new discussions in Jordan about AI, cybersecurity, and CSR - Middle East News 247
underscoring that humanity is the greatest value we should strive for. Dr. Hijazi urged attendees to
embrace self-acceptance, seek truth, and actively engage in the ongoing journey of creativity and
progress.
The fourth session, The Business Called Me, delivered by business consultant Musa Obeidat, delved into
the true meaning of strategy within the corporate world. He cited companies like Apple that have
flourished through clear and well-defined strategies, and contrasted them with examples such as Nokia
and Kodak, which struggled due to outdated or weak strategic approaches.
Obeidat also highlighted the relevance of strategic thinking in personal life and emphasized how it can
help individuals shape a clear vision, set meaningful goals, manage their resources, and balance
priorities effectively. He further reinforced the idea that ‘failure is not the opposite of success, but part of
the journey toward it.’
‘KnowTalks’ is a series of intellectual seminars that convene leading experts to address challenges
related to knowledge and development. The initiative offers a dynamic platform for sharing insights from
global experiences while encouraging participants to engage directly with experts and decision-makers.
Through constructive dialogue and idea exchange, the initiative aims to contribute to the development of
more comprehensive and impactful solutions.
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