Page 108 - MBRF PR REPORT - DECEMBER 2024

His Excellency Jamal bin Huwaireb, CEO of MBRF, said: “The first edition of the
‘Bil Arabi’ initiative was launched more than a decade ago, in line with MBRF’s
enduring efforts to enhance Arab identity and develop effective tools to preserve
and promote it on the global stage. Through the years, the initiative has
significantly influenced the Arab linguistic landscape by driving the use of the
Arabic language on social media, bolstering the language’s presence in the digital
space, and revitalizing cultural and linguistic connections in the society.”

His Excellency added: “Recently, the initiative earned the ‘King Salman Global
Academy Prize for Arabic Language 2024,’ demonstrating its role in raising
awareness of the Arabic language and its beauty. In its 12 edition, the ‘Bil Arabi’
th
initiative will continue to serve as a pioneering platform for promoting Arabic in
daily life, especially among younger generations, through strategically designed
events to engage diverse demographics.”

The ‘Bil Arabi’ campaign kicks off through online events and competitions on the
initiative’s social media accounts from 12 to 19 December 2024. Onsite activities
will run from 14 to 18 December 2024 at several malls across the UAE, offering
an enriching experience for public participation and interaction. Dedicated
platforms will be set up at locations including Mirdif City Centre and Etihad Mall
in Dubai, Al Zahia Mall in Sharjah, Ajman City Centre in Ajman, and Bawadi Mall
in Al Ain.

Featured activities include ‘The Storyteller,’ where three interactive stories chosen
by participants will be narrated, and an ‘Interactive Screen’ offering a quiz for
children and adults on the Arabic language and its knowledge. Successful
participants will receive prizes onsite. Additionally, a ‘Selfie Screen’ will allow
visitors to take pictures with backgrounds and characters related to the Arabic
language and its heritage, while the ‘Talking Hologram’ activity will let audiences
ask questions to a virtual character that responds interactively and engagingly.

The ‘Bil Arabi’ initiative was launched by MBRF in 2013 as a pioneering knowledge
project to enhance Arabic digital content and effectively address related
challenges. Over the years, the initiative has achieved remarkable success,
significant online engagement through the hashtag #BilArabi both regionally and
globally.

https://mid-east.info/mbrf-to-organize-12th-edition-of-bil-arabi-initiative/