Page 110 - MBRF PR REPORT - DECEMBER 2024

12/11/24, 4:49 PM MBRF to organize 12th edition of ‘Bil Arabi’ Initiative | MENAFN.COM
adults on the Arabic language and its knowledge. Successful participants will receive prizes
onsite. Additionally, a ‘Selfie Screen’ will allow visitors to take pictures with backgrounds and
characters related to the Arabic language and its heritage, while the ‘Talking Hologram’
activity will let audiences ask questions to a virtual character that responds interactively and
engagingly.
The ‘Bil Arabi’ initiative was launched by MBRF in 2013 as a pioneering knowledge project to
enhance Arabic digital content and effectively address related challenges. Over the years,
the initiative has achieved remarkable success, significant online engagement through the
hashtag #BilArabi both regionally and globally.

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