Page 114 - MBRF PR REPORT - DECEMBER 2024
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12/11/24, 4:50 PM MBRF to organize 12th edition of ‘Bil Arabi’ Initiative - Middle East News 247
His Excellency Jamal bin Huwaireb, CEO of MBRF, said: “The first edition of the ‘Bil Arabi’ initiative was
launched more than a decade ago, in line with MBRF’s enduring efforts to enhance Arab identity and develop
effective tools to preserve and promote it on the global stage. Through the years, the initiative has
significantly influenced the Arab linguistic landscape by driving the use of the Arabic language on social
media, bolstering the language’s presence in the digital space, and revitalizing cultural and linguistic
connections in the society.”
His Excellency added: “Recently, the initiative earned the ‘King Salman Global Academy Prize for Arabic
Language 2024,’ demonstrating its role in raising awareness of the Arabic language and its beauty. In its
th
12 edition, the ‘Bil Arabi’ initiative will continue to serve as a pioneering platform for promoting Arabic in
daily life, especially among younger generations, through strategically designed events to engage diverse
demographics.”
The ‘Bil Arabi’ campaign kicks off through online events and competitions on the initiative’s social media
accounts from 12 to 19 December 2024. Onsite activities will run from 14 to 18 December 2024 at several
malls across the UAE, offering an enriching experience for public participation and interaction. Dedicated
platforms will be set up at locations including Mirdif City Centre and Etihad Mall in Dubai, Al Zahia Mall in
Sharjah, Ajman City Centre in Ajman, and Bawadi Mall in Al Ain.
Featured activities include ‘The Storyteller,’ where three interactive stories chosen by participants will be
narrated, and an ‘Interactive Screen’ offering a quiz for children and adults on the Arabic language and its
knowledge. Successful participants will receive prizes onsite. Additionally, a ‘Selfie Screen’ will allow visitors
to take pictures with backgrounds and characters related to the Arabic language and its heritage, while the
‘Talking Hologram’ activity will let audiences ask questions to a virtual character that responds interactively
and engagingly.
The ‘Bil Arabi’ initiative was launched by MBRF in 2013 as a pioneering knowledge project to enhance Arabic
digital content and effectively address related challenges. Over the years, the initiative has achieved
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