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12/11/24, 4:49 PM MBRF to organize 12th edition of ‘Bil Arabi’ Initiative | MENAFN.COM

MBRF to organize 12th edition of ‘Bil Arabi’

Initiative

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2024-12-10 08:16:37

(MENAFN- Orient Planet Group) Dubai, United Arab Emirates, 10 December 2024- The
Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) is set to launch the 12th
edition of the ‘Bil Arabi’ initiative, a leading knowledge event in the region. The initiative
promotes the use of the Arabic language across digital media platforms and highlights its
beauty and role in strengthening the cultural identity of young people.
The ‘Bil Arabi’ initiative marks World Arabic Language Day, which is observed on 18
December each year. In addition to promoting the use of the Arabic language on social
media platforms, the initiative also aims to nurture a strong connection to Arab cultural
heritage by creating constructive content that elevates Arab identity.
This year’s edition will highlight the importance of upholding Arabic as a language of science
and knowledge and a potent tool for global communication. The initiative’s agenda includes
a series of engaging events, interactive activities, and exciting competitions to be held
across major shopping malls, as well as through the MBRF’s digital media channels. The
activities are designed to bolster young people’s connection to their native language while
expanding their reach among diverse societal segments, including non-Arabic speakers.
His Excellency Jamal bin Huwaireb, CEO of MBRF, said: “The first edition of the ‘Bil Arabi’
initiative was launched more than a decade ago, in line with MBRF’s enduring efforts to
enhance Arab identity and develop effective tools to preserve and promote it on the global
stage. Through the years, the initiative has significantly influenced the Arab linguistic
landscape by driving the use of the Arabic language on social media, bolstering the
language’s presence in the digital space, and revitalizing cultural and linguistic connections
in the society.”

His Excellency added: “Recently, the initiative earned the ‘King Salman Global Academy
Prize for Arabic Language 2024,’ demonstrating its role in raising awareness of the Arabic
language and its beauty. In its 12th edition, the ‘Bil Arabi’ initiative will continue to serve as a
pioneering platform for promoting Arabic in daily life, especially among younger generations,
through strategically designed events to engage diverse demographics.”
The ‘Bil Arabi’ campaign kicks off through online events and competitions on the initiative’s
social media accounts from 12 to 19 December 2024. Onsite activities will run from 14 to 18
December 2024 at several malls across the UAE, offering an enriching experience for public
participation and interaction. Dedicated platforms will be set up at locations including Mirdif
City Centre and Etihad Mall in Dubai, Al Zahia Mall in Sharjah, Ajman City Centre in Ajman,
and Bawadi Mall in Al Ain.
Featured activities include ‘The Storyteller,’ where three interactive stories chosen by
participants will be narrated, and an ‘Interactive Screen’ offering a quiz for children and

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