Page 75 - MBRF PR REPORT - DECEMBER 2024

1/9/25, 3:26 PM Mohammed bin Rashid Al Maktoum Knowledge Foundation concludes 12th edition of 'Bil Arabi'
The campaign was also promoted on social media through the widespread use of the

hashtag (#bl`rby). The campaign also featured events organised outside the UAE in
Bahrain, Egypt, the United Kingdom, Kazakhstan, and Pakistan.

Jamal bin Huwaireb, CEO of MBRF, highlighted the success of the 'Bil Arabi' campaign in
achieving its goals of promoting the Arab knowledge identity over the past years. He also

praised the creative impact achieved by the initiative in its last session, including innovative

activities and events that contributed to establishing the Arabic language in all aspects of
daily life and the digital space.

He said, "We are deeply honoured by the success of the 'Bil Arabi' initiative in inspiring

younger generations to use the Arabic language for creative expression and effective
communication across social media platforms and in their day-to-day lives. The initiative

seeks to highlight the authenticity, vitality, flexibility, and capacity of the Arabic language to

meet the demands of the modern world, addressing the full spectrum of human creativity."
He expressed his heartfelt gratitude to the partners and sponsors of the 'Bil Arabi 2024'

campaign, emphasising that their support has been instrumental in realising the initiative's

goal of consolidating the Arabic language's leading position on the global stage. Such
fruitful collaborations also represent the broader efforts to protect the Arab world's linguistic

heritage and cultural identity.

The 'Bil Arabi' initiative also featured a panel discussion in collaboration with UNESCO, the
Arab Council for Social Responsibility, and the Association of Arab Universities to celebrate

World Arabic Language Day, attended by Jamal bin Huwaireb and a distinguished lineup of
speakers.

The 12th edition of the 'Bil Arabi' initiative garnered significant engagement from young

Arabs worldwide. It also featured a series of unique activities, including 'The Storyteller',
which engaged children by narrating interactive stories, the 'Interactive Screen' event

featuring Arabic language competitions for adults and children, as well as the 'Selfie

Screen' event, during which the audience captured souvenir photos with Arab heritage
inspired backgrounds. In addition, the 'Talking Hologram' enthralled the audience by

facilitating an interactive digital experience in the Arabic language. (ANI/WAM)

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