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World News | Mohammed Bin Rashid Al Maktoum

Knowledge Foundation Concludes 12th Edition of

'Bil Arabi'

Get latest articles and stories on World at LatestLY. The Mohammed bin Rashid Al Maktoum
Knowledge Foundation (MBRF) concluded the 12th edition of the 'Bil Arabi' initiative, which is one of
MBRF's key knowledge initiatives for promoting the use of the Arabic language in daily life and
across digital channels, especially among the youth.

The 'Bil Arabi' initiative celebrates Arabic language and culture (Photo: WAM)
Dubai [UAE], December 23 (ANI/WAM): The Mohammed bin Rashid Al Maktoum Knowledge
Foundation (MBRF) concluded the 12th edition of the 'Bil Arabi' initiative, which is one of MBRF's
key knowledge initiatives for promoting the use of the Arabic language in daily life and across digital
channels, especially among the youth.

The annual campaign, held on the occasion of World Arabic Language Day on 18th December each
year, attracted widespread public engagement through its highly interactive events celebrating the
Arabic language.

These activities were organised across crowded shopping centres in the UAE, including City Centre
Mirdif and Etihad Mall in Dubai, City Centre Al Zahia in Sharjah, and City Centre Ajman.

The campaign was also promoted on social media through the widespread use of the hashtag
(#bl`rby). The campaign also featured events organised outside the UAE in Bahrain, Egypt, the
United Kingdom, Kazakhstan, and Pakistan.
Jamal bin Huwaireb, CEO of MBRF, highlighted the success of the 'Bil Arabi' campaign in achieving
its goals of promoting the Arab knowledge identity over the past years. He also praised the creative
impact achieved by the initiative in its last session, including innovative activities and events that
contributed to establishing the Arabic language in all aspects of daily life and the digital space.
He said, "We are deeply honoured by the success of the 'Bil Arabi' initiative in inspiring younger
generations to use the Arabic language for creative expression and effective communication across

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knowledge-foundation-concludes-12th-edition-of-bil-arabi-6513740.html